Sales Fitness Training "Without Sales there is NO BUSINESS"

Sales is YOUR Business

As a Small Business Owner, we are excited about our new product and/or service and just KNOW EVERYONE will want it. However, we soon discover we need to sell our product and/or service or there is NO BUSINESS. This training session is focused on moving past our "fear" of selling, understanding our product, but more importantly understanding how the customer/client sees and values our product/service.

In order to compete in today's highly competitive market, the small business owner must be a salesperson who is also consultant, customer service agent, problem solver, an educator and negotiator.

The course is divided into two 3-hour sessions scheduled one week a part.

Program Objectives:
1. Recognize and Understand How to Overcome the Fear of Sales.
2. Learn how to balance The Human Side of the Sale with the Business Side of the Sale.
3. Know Your Products/Services Benefits.
4. Identify your Customer and Tailor Your Sales Response to Each Customer.
5. The Importance of Follow-Through.
6. Grow Sales through the Customers Who Already Love You.

Training Session Time
9:00 a.m. – 12:30 p.m. -First Training Session
AND
9:00 a.m. – 12:30 p.m.-Second Training Session

Cost
$149.00 includes Both Sessions

Training Dates
Check out the ERMA Training Calendar for Upcoming Dates

It’s All in the Relationship-Measure Your Aptitude for Collaborative Sales

Often when we think of sales people, we picture the used-car salesman with the plaid coat who pushes us into the “box” until we agree to buy. When we know the salesperson is paid on commission, we sometimes suspect ulterior motives-are they pushing us toward the model that makes the most commission for them?

The mindset of collaborative selling is totally different. The definition of collaboration is the act of working jointly. It is about building a long-term relationship between the salesperson and the customer, built on trust and respect. It creates a true partnership between the salesperson and the client/customer. A salesperson with this attitude views their primary role as a problem solver, they work in conjunction with the client/customer to identify needs and develop a solution that benefits them. This sales process also understands the importance of referrals, honest conversations and doing what is in the best interests of the client/customer. Collaborative selling requires active listening, creative thinking, and developing options for the client/customer. The outcome is not only generates more sales, it is builds the strength of your brand.

This class includes a self-assessment to help participants identify selling skills strengths and weaknesses and discover how to change the customer’s perspective on the sale.

Program Objectives:
1. Assess your Selling Strengths and Weaknesses
2. Identify the Six different Selling Skills for Collaborative Selling
3. Learn the Rules of Client Engagement
4. Understand the Difference between Selling and Sharing
5. Learn the Power of Active Listening
6. Understand How to Implement the Problem Solving Exploration Process
7. Learn How to Adapt Your Communication Style to the Client/Customer.

Training Session Time
9:00 am. – 4:30 p.m.

Training Class Cost
$149.00 for Full Day of Training + $15.00 for the Sales Skills Self-Assessment

Facilitator:
John Chrisbens, Metro Brokers Cherry Creek, Owner

Training Dates
Check out the ERMA Training Calendar for Upcoming Dates

Strengthen Your Sales Systems
Strengthen Your Bottom Line

Many Small Business Owners have a wonderful idea, an innovative product or service and yet struggle with the concept of selling their product or service. The truth is that no matter how good our product or service is, waiting from someone to find it and buy it does not bring business success. Discover ways implement a sales strategy that truly brings results. Develop strategies that build trust and confidence in your current and potential customer base.

Often Small Business Owners inadvertently set up roadblocks to sales. By understanding and setting up a sales cycle designed specifically to create and sell benefits of YOUR product/service is essential to success. Creating or updating your business policies to make sure they support your sales process. All sales cycles are not created equal. Matching and integrating the most productive sales cycle for your business model is critical to building a clientele.

Set up ways to MAKE IT HARD for Customers to leave you.

Program Objectives:
1. Understanding the pros and cons of basic sales cycles and which one is best for your business.
2. Understand the sale pipeline and learn techniques on how to keep it full.
3. Discover Innovative Ways to Keep Your Customers Coming Back
4. Participate in a brainstorming with a sales professional/coach and other business owners to develop a sales strategy especially for your business.

Training Session Time
9:00 a.m.-12:00 noon

Training Class Cost
$99.00

Facilitator:
Mike Walker, Business Sales Consultant

Training Dates
Check out the ERMA Training Calendar for Upcoming Dates

NOTE: ERMA Institute offers ONGOING PRIVATE SALES COACHING at an additional cost.